Business Sustainability Initiative

This project was a comprehensive media plan that resulted in top-tier regional news coverage.

Deliverables included a media relations plan, personalized pitches, global/community partnerships, in-person television and web publication interviews, employee training materials, and customer engagement concepts (social media).

Partnerships

The Project Wet Foundation – Global Water Education Non-Profit

Tucson Million Trees – City of Tucson Initiative to reduce heat island effect

Slow the Flow – Utah Regional Campaign to reduce water use

Department of Water Resources – Educational partner

Media Coverage

KSL TV News – 6 min spot live at 5 p.m., 7p.m.

KSLNews.com and Deseret News

Employee Training Guide

Water Wise Articles

Do you know where your water comes from?

Water’s Journey through Mister Car Wash

Partnership Collaboration