Business Sustainability Initiative
This project was a comprehensive media plan that resulted in top-tier regional news coverage.
Deliverables included a media relations plan, personalized pitches, global/community partnerships, in-person television and web publication interviews, employee training materials, and customer engagement concepts (social media).
Partnerships
The Project Wet Foundation – Global Water Education Non-Profit
Tucson Million Trees – City of Tucson Initiative to reduce heat island effect
Slow the Flow – Utah Regional Campaign to reduce water use
Department of Water Resources – Educational partner
Media Coverage
KSL TV News – 6 min spot live at 5 p.m., 7p.m.
Employee Training Guide
Water Wise Articles
Do you know where your water comes from?
Water’s Journey through Mister Car Wash
Partnership Collaboration
hailee tavoian 
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