Hailee Tavoian logo

hailee tavoian

mind of an analyst. hands of a creative. heart of a storyteller.

  • storytelling
  • content strategy
  • audience research
  • portfolio
  • about me
  • contact
  • Content Strategy

    The mark of a great concept is when it lives beyond the subject, writer or designer. Humans want to see themselves in the stories of others. While this campaign centered on Ian, it is a concept that can be recycled and utilized again and again, because his story represents the return of connection on that engagement students crave.

    haileetavoian

    January 15, 2021
    branding, Content, content strategy, storytelling, strategy
    adaptation, campaigns, Content, content strategy, photography, promotion, social media, storytelling
  • Social Media Engagement

    Inspired by Ernest Hemmingway’s six-word story, the #OHIO6Words instagram campaign called for participants to share their own six-word story on Instagram, coupled with an image that represented their OHIO experience.

    haileetavoian

    January 15, 2021
    Content, content strategy, storytelling
    alumni, campaigns, Content, content strategy, photography, social media, storytelling
  • Brand Video

    Nicole is a client I worked with prior to this project, so I was familiar with her speaking style, her story, and most importantly, her vision for a world where all human beings operated with more kindness. As her speaking engagements became more frequent, she brought me on board to help tell her story.

    haileetavoian

    January 10, 2021
    branding, Content, video
    brand, client, content strategy, marketing, video, video storytelling
  • Feature Video

    Roller derby was a sport I knew nothing about aside from an impression that it was quite brutal. It did not disappoint in that department, but during this project I also learned about the high bar for athleticism and grace required to be a savvy competitor.

    haileetavoian

    January 9, 2021
    Content, storytelling, video, Writing
    content strategy, interview, video, video storytelling, Writing
  • Writing & Art Direction

    Six San Fransisco women are working to change negative aspects of the culture often found in the tech industry. This article explores their experiences as young professionals and offers advice to the up-and-coming recent graduates that will follow them.

    haileetavoian

    January 9, 2021
    Content, content strategy, Writing
    art direction, content strategy, feature, interview, photography, Writing
  • Feature Video Series

    As both a writer and a videographer, it is very rare that I am able to have the level of access to the intimate moments that Nicole so generously gave me during her breast cancer journey.

    haileetavoian

    January 9, 2021
    Content, video, Writing
    Content, magazine, print, video, video storytelling, Writing
  • Narrative Video

    Working with a talented student poet, this project fused together his student experience with words from iconic OHIO songs in a message of gratitude for alumni support.

    haileetavoian

    January 8, 2021
    collaboration, Content, storytelling, video
    alumni, Content, higher education, poetry, video, video storytelling
  • Brand Development

    Our goal for The Bobcat Store was to conduct robust audience research to inform the development of a new logo, style guide and marketing strategy that balanced customer needs with store goals.

    haileetavoian

    January 8, 2021
    audience research, branding, strategy
    alumni, audience research, brand, Content, content strategy, higher education, photography, retail
  • Social Media Strategy

    This cross-team collaboration developed a variety of content to play across many channels. Our intent was to normalize health and safety practices with a bit of whimsy and humor proven successful with safe sex campaigns.

    haileetavoian

    January 8, 2021
    collaboration, Content, strategy, Writing
    audience adaptations, content strategy, health, higher education, marketing, safety, student perspectives, video
  • Long Form Writing

    College campuses surge with activism and dialogue when national issues of the day arise. In this story, three women look back at their experiences in the 1970s amid national unrest.

    haileetavoian

    January 8, 2021
    collaboration, Content, Writing
    activism, alumni, feminism, higher education, interview, long form, podcasting, Writing
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