Tag: higher education

• Narrative Video

  Working with a talented student poet, this project fused together his student experience with words from iconic OHIO songs in a message of gratitude for alumni support.

  haileetavoian

  January 8, 2021

  collaboration, Content, storytelling, video

  alumni, Content, higher education, poetry, video, video storytelling

• Brand Development

  Our goal for The Bobcat Store was to conduct robust audience research to inform the development of a new logo, style guide and marketing strategy that balanced customer needs with store goals.

  haileetavoian

  January 8, 2021

  audience research, branding, strategy

  alumni, audience research, brand, Content, content strategy, higher education, photography, retail

• Social Media Strategy

  This cross-team collaboration developed a variety of content to play across many channels. Our intent was to normalize health and safety practices with a bit of whimsy and humor proven successful with safe sex campaigns.

  haileetavoian

  January 8, 2021

  collaboration, Content, strategy, Writing

  audience adaptations, content strategy, health, higher education, marketing, safety, student perspectives, video

• Long Form Writing

  College campuses surge with activism and dialogue when national issues of the day arise. In this story, three women look back at their experiences in the 1970s amid national unrest.

  haileetavoian

  January 8, 2021

  collaboration, Content, Writing

  activism, alumni, feminism, higher education, interview, long form, podcasting, Writing

• Channel Consolidation

  Through longitudinal social listening and thematic analysis of the available data, we developed a consolidation strategy and implementation plan to reduce 72 channels down to a strong thirteen.

  haileetavoian

  January 8, 2021

  audience research, strategy

  analytics, audience research, brand, higher education, social media, strategy

• Audience Research

  The development of six alumni personas was the result of pioneering, robust, qualitative and quantitative research. From the data, our team sectioned and articulated audience groups and identified barriers and opportunities for each type.

  haileetavoian

  December 29, 2020

  audience research, collaboration, strategy

  alumni, audience research, business marketing, focus groups, higher education, marketing, marketing research, measure, personas, sales, segmentation, survey