Translational Narrative
A biomedical historian explores the complexity of diagnosis and end-of-life care for elderly patients, asking the question, “when did we decide heroic medical efforts were preferred to ending life on your terms with dignity?”
Brand Refresh
Brand equity and stakeholder buy-in on the old mark made change an uphill battle, but one worthwhile for the benefit of aesthetic quality, public perception, and accessibility standards.
Environmental Relations
Our human-environment relationship can only improve when corporations make sustainable choices over easy ones. When this happens, the news media are excited to tell the story.
Suicide Prevention Speaker
The founder of Endure Life helps youth process complicated experiences and feelings through unfiltered conversations about mental health on Instagram.
Opioid Overuse Awareness
A long-form, evidence-based blog post helped to inform an audience of insurance claim managers about the history of over-prescription of opioids by physicians.
Executive Writing
Hate and allyship both share one thing: they can extend beyond words into action. The red zone is a critical time for our community to stand up against hate of every kind.
Customer Education
Consumer goods and services businesses work hard to remain on the cusp of new tech. The nation’s largest car wash company has a great story to tell about their internal research and development team.
Audience Personas Research
My team developed six alumni personas through pioneering, robust, qualitative and quantitative research to section and articulate audience groups, as well as identify attitudinal and behavioral elaboration likelihood for each type.
Involvement Content Strategy
Humans want to see themselves in the stories of others. Ian’s story represents the return on investment students crave when considering campus engagement.
Employee Mental Health
This campaign brought attention to the signs of seasonal affective disorder and gave tips for employers hoping to support their colleagues who are struggling during the winter months.
Donor Impact Report
Students facing financial hardship were encouraged to apply for short-term financial benefits that would help them stay enrolled. Donors to this new program wanted to witness the impact for themselves.
Sexual Assault Survivor Tribute
The Monument Quilt is a growing, traveling, public healing space for survivors of rape and abuse. This project promoted the 50th display in Washington, DC on the National Mall.
Kindness Brand Video
Nicole has a vision for a world where all human beings operated with more kindness. As her speaking engagements became more frequent, she brought me on board to help tell her story.
Socializing Safety Campaign
I led a cross-team collaboration to develop a variety of content across channels to normalize pandemic safety practices with a bit of whimsy and humor proven successful with safe sex campaigns.
Breast Cancer Video Series
As both a writer and a videographer, it is very rare that I am able to have the level of access to the intimate moments that Nicole so generously gave me during her breast cancer journey.
Betty Bounces Back
The first lesson during a roller derby “fresh meat” clinic is how to fall. Amy Meeks recently returned to the Athens Hell Betty’s roller derby team following her recovery from kidney donation surgery, this is her story in print and video.
Social Media Consolidation
Through longitudinal social listening and thematic analysis of the available data, we developed a consolidation strategy and implementation plan to reduce 72 channels down to a strong thirteen.
Retail Branding
A local retailer needed to adapt to online trends. This required robust audience research to inform the development of a new logo, style guide and marketing strategy that balanced customer needs with store goals.
Global Affairs
The Baker Peace Conference —a 30-year leader in international peacekeeping discourse—addresses divisions felt on our own soil, among communities separated by mere miles.
Donor Impact Video
This is the kind of project that makes art directing an absolute joy. Working with a talented student poet, this project fused together his student experience with words from iconic OHIO songs in a video message of gratitude for alumni support.
Company Milestone
A rapidly growing business needs to take a moment to celebrate the wins. Especially if you’re leading the industry in total store count and membership.
Health Communication
A counseling center expanded its services to offer eating disorder-specific individual and group support on a remote basis.
Turning the Tide in Tech
The tech industry is male-dominated at best, and a chauvinist hub at worst – at least that’s what current headlines about silicon valley would suggest. These six women are working to change that.
Voices of Change
College campuses surge with activism and dialogue when national issues of the day arise. In this story, three women look back at their experiences in the 1970s amid national unrest.
Social Media Engagement
Inspired by Ernest Hemmingway’s six-word story, the #OHIO6Words instagram campaign called for participants to share their own six-word story on Instagram, coupled with an image that represented their experience.
hailee tavoian 