Campus Engagement Campaign
Each semester new students step onto campus craving connection – to their peers, upperclassmen, and mentors that can bring them into the fold. The first step is always the hardest, and no one understood that better than the current student body president whose entire college trajectory branched from the first club meeting he showed up to. That’s why we focused on his story as the center of our student organization involvement campaign.
We utilized print, social media, web banners, ads, and email channels, adapting creative and messaging for each.
Visual Style Guide
Great content and quality art direction sent this campaign to the next level. After the initial concept was developed, it was important to give future designers and content developers direction to carry the theme through other pieces.
Adapting Over Time
The mark of a great concept is when it lives beyond the subject, writer, or designer. Humans want to see themselves in the stories of others. While this campaign centered on Ian, it is a concept that can be recycled and utilized again and again, because his story represents the return of connection to that engagement students crave.
Role call: Content strategy, writing, and concept development by Hailee Tavoian. Design by Erika Clusman. Photography by Akira Jakkson. Strategy deployment by Chloe Ruffenach and Alexandria Polanosky. Ohio University brand developed by Truth & Consequences.
hailee tavoian 