Tag: marketing research

• Audience Research

  The development of six alumni personas was the result of pioneering, robust, qualitative and quantitative research. From the data, our team sectioned and articulated audience groups and identified barriers and opportunities for each type.

  haileetavoian

  December 29, 2020

  audience research, collaboration, strategy

  alumni, audience research, business marketing, focus groups, higher education, marketing, marketing research, measure, personas, sales, segmentation, survey