Category: strategy

• Content Strategy

  The mark of a great concept is when it lives beyond the subject, writer or designer. Humans want to see themselves in the stories of others. While this campaign centered on Ian, it is a concept that can be recycled and utilized again and again, because his story represents the return of connection on that…

  haileetavoian

  January 15, 2021

  branding, Content, content strategy, storytelling, strategy

  adaptation, campaigns, Content, content strategy, photography, promotion, social media, storytelling

• Brand Development

  Our goal for The Bobcat Store was to conduct robust audience research to inform the development of a new logo, style guide and marketing strategy that balanced customer needs with store goals.

  haileetavoian

  January 8, 2021

  audience research, branding, strategy

  alumni, audience research, brand, Content, content strategy, higher education, photography, retail

• Social Media Strategy

  This cross-team collaboration developed a variety of content to play across many channels. Our intent was to normalize health and safety practices with a bit of whimsy and humor proven successful with safe sex campaigns.

  haileetavoian

  January 8, 2021

  collaboration, Content, strategy, Writing

  audience adaptations, content strategy, health, higher education, marketing, safety, student perspectives, video

• Channel Consolidation

  Through longitudinal social listening and thematic analysis of the available data, we developed a consolidation strategy and implementation plan to reduce 72 channels down to a strong thirteen.

  haileetavoian

  January 8, 2021

  audience research, strategy

  analytics, audience research, brand, higher education, social media, strategy

• Audience Research

  The development of six alumni personas was the result of pioneering, robust, qualitative and quantitative research. From the data, our team sectioned and articulated audience groups and identified barriers and opportunities for each type.

  haileetavoian

  December 29, 2020

  audience research, collaboration, strategy

  alumni, audience research, business marketing, focus groups, higher education, marketing, marketing research, measure, personas, sales, segmentation, survey