Category: audience research

• Brand Development

  Our goal for The Bobcat Store was to conduct robust audience research to inform the development of a new logo, style guide and marketing strategy that balanced customer needs with store goals.

  haileetavoian

  January 8, 2021

  audience research, branding, strategy

  alumni, audience research, brand, Content, content strategy, higher education, photography, retail

• Channel Consolidation

  Through longitudinal social listening and thematic analysis of the available data, we developed a consolidation strategy and implementation plan to reduce 72 channels down to a strong thirteen.

  haileetavoian

  January 8, 2021

  audience research, strategy

  analytics, audience research, brand, higher education, social media, strategy

• Audience Research

  The development of six alumni personas was the result of pioneering, robust, qualitative and quantitative research. From the data, our team sectioned and articulated audience groups and identified barriers and opportunities for each type.

  haileetavoian

  December 29, 2020

  audience research, collaboration, strategy

  alumni, audience research, business marketing, focus groups, higher education, marketing, marketing research, measure, personas, sales, segmentation, survey