Tag: marketing

• Brand Video

  Nicole is a client I worked with prior to this project, so I was familiar with her speaking style, her story, and most importantly, her vision for a world where all human beings operated with more kindness. As her speaking engagements became more frequent, she brought me on board to help tell her story.

  haileetavoian

  January 10, 2021

  branding, Content, video

  brand, client, content strategy, marketing, video, video storytelling

• Social Media Strategy

  This cross-team collaboration developed a variety of content to play across many channels. Our intent was to normalize health and safety practices with a bit of whimsy and humor proven successful with safe sex campaigns.

  haileetavoian

  January 8, 2021

  collaboration, Content, strategy, Writing

  audience adaptations, content strategy, health, higher education, marketing, safety, student perspectives, video

• Audience Research

  The development of six alumni personas was the result of pioneering, robust, qualitative and quantitative research. From the data, our team sectioned and articulated audience groups and identified barriers and opportunities for each type.

  haileetavoian

  December 29, 2020

  audience research, collaboration, strategy

  alumni, audience research, business marketing, focus groups, higher education, marketing, marketing research, measure, personas, sales, segmentation, survey