Tag: Content

• Content Strategy

  The mark of a great concept is when it lives beyond the subject, writer or designer. Humans want to see themselves in the stories of others. While this campaign centered on Ian, it is a concept that can be recycled and utilized again and again, because his story represents the return of connection on that…

  haileetavoian

  January 15, 2021

  branding, Content, content strategy, storytelling, strategy

  adaptation, campaigns, Content, content strategy, photography, promotion, social media, storytelling

• Social Media Engagement

  Inspired by Ernest Hemmingway’s six-word story, the #OHIO6Words instagram campaign called for participants to share their own six-word story on Instagram, coupled with an image that represented their OHIO experience.

  haileetavoian

  January 15, 2021

  Content, content strategy, storytelling

  alumni, campaigns, Content, content strategy, photography, social media, storytelling

• Feature Video Series

  As both a writer and a videographer, it is very rare that I am able to have the level of access to the intimate moments that Nicole so generously gave me during her breast cancer journey.

  haileetavoian

  January 9, 2021

  Content, video, Writing

  Content, magazine, print, video, video storytelling, Writing

• Narrative Video

  Working with a talented student poet, this project fused together his student experience with words from iconic OHIO songs in a message of gratitude for alumni support.

  haileetavoian

  January 8, 2021

  collaboration, Content, storytelling, video

  alumni, Content, higher education, poetry, video, video storytelling

• Brand Development

  Our goal for The Bobcat Store was to conduct robust audience research to inform the development of a new logo, style guide and marketing strategy that balanced customer needs with store goals.

  haileetavoian

  January 8, 2021

  audience research, branding, strategy

  alumni, audience research, brand, Content, content strategy, higher education, photography, retail