Tag: content strategy
Nicole is a client I worked with prior to this project, so I was familiar with her speaking style, her story, and most importantly, her vision for a world where all human beings operated with more kindness. As her speaking engagements became more frequent, she brought me on board to help tell her story.
Roller derby was a sport I knew nothing about aside from an impression that it was quite brutal. It did not disappoint in that department, but during this project I also learned about the high bar for athleticism and grace required to be a savvy competitor.
Writing & Art Direction
Six San Fransisco women are working to change negative aspects of the culture often found in the tech industry. This article explores their experiences as young professionals and offers advice to the up-and-coming recent graduates that will follow them.
Our goal for The Bobcat Store was to conduct robust audience research to inform the development of a new logo, style guide and marketing strategy that balanced customer needs with store goals.
Social Media Strategy
This cross-team collaboration developed a variety of content to play across many channels. Our intent was to normalize health and safety practices with a bit of whimsy and humor proven successful with safe sex campaigns.