The mark of a great concept is when it lives beyond the subject, writer or designer. Humans want to see themselves in the stories of others. While this campaign centered on Ian, it is a concept that can be recycled and utilized again and again, because his story represents the return of connection on that…
Social Media Engagement
Inspired by Ernest Hemmingway’s six-word story, the #OHIO6Words instagram campaign called for participants to share their own six-word story on Instagram, coupled with an image that represented their OHIO experience.