Tag: social media

• Content Strategy

  The mark of a great concept is when it lives beyond the subject, writer or designer. Humans want to see themselves in the stories of others. While this campaign centered on Ian, it is a concept that can be recycled and utilized again and again, because his story represents the return of connection on that…

  haileetavoian

  January 15, 2021

  branding, Content, content strategy, storytelling, strategy

  adaptation, campaigns, Content, content strategy, photography, promotion, social media, storytelling

• Social Media Engagement

  Inspired by Ernest Hemmingway’s six-word story, the #OHIO6Words instagram campaign called for participants to share their own six-word story on Instagram, coupled with an image that represented their OHIO experience.

  haileetavoian

  January 15, 2021

  Content, content strategy, storytelling

  alumni, campaigns, Content, content strategy, photography, social media, storytelling

• Channel Consolidation

  Through longitudinal social listening and thematic analysis of the available data, we developed a consolidation strategy and implementation plan to reduce 72 channels down to a strong thirteen.

  haileetavoian

  January 8, 2021

  audience research, strategy

  analytics, audience research, brand, higher education, social media, strategy