Tag: brand

• Brand Video

  Nicole is a client I worked with prior to this project, so I was familiar with her speaking style, her story, and most importantly, her vision for a world where all human beings operated with more kindness. As her speaking engagements became more frequent, she brought me on board to help tell her story.

  haileetavoian

  January 10, 2021

  branding, Content, video

  brand, client, content strategy, marketing, video, video storytelling

• Brand Development

  Our goal for The Bobcat Store was to conduct robust audience research to inform the development of a new logo, style guide and marketing strategy that balanced customer needs with store goals.

  haileetavoian

  January 8, 2021

  audience research, branding, strategy

  alumni, audience research, brand, Content, content strategy, higher education, photography, retail

• Channel Consolidation

  Through longitudinal social listening and thematic analysis of the available data, we developed a consolidation strategy and implementation plan to reduce 72 channels down to a strong thirteen.

  haileetavoian

  January 8, 2021

  audience research, strategy

  analytics, audience research, brand, higher education, social media, strategy