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Brand Development
Our goal for The Bobcat Store was to conduct robust audience research to inform the development of a new logo, style guide and marketing strategy that balanced customer needs with store goals.
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Social Media Strategy
This cross-team collaboration developed a variety of content to play across many channels. Our intent was to normalize health and safety practices with a bit of whimsy and humor proven successful with safe sex campaigns.
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Long Form Writing
College campuses surge with activism and dialogue when national issues of the day arise. In this story, three women look back at their experiences in the 1970s amid national unrest.
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Audience Research
The development of six alumni personas was the result of pioneering, robust, qualitative and quantitative research. From the data, our team sectioned and articulated audience groups and identified barriers and opportunities for each type.
hailee tavoian
mind of an analyst. hands of a creative. heart of a storyteller.
hailee tavoian 